Netflix: Narcos Mexico Launch Campaign

As the social lead for Netflix during my time at AMP Agency, I oversaw strategic partnerships with 100+ social creators to amplify the social reach of Netflix’s Narcos: Mexico series launch event in New York City. My role encompassed messaging framework and content strategy, overseeing the invite list, briefing talent, overseeing onsite activations, and presenting post-event reporting and go-forward recommendations to key Netflix stakeholders.

To ensure successful collaborations, I architected itineraries and content briefs that aligned with the experiential narrative — inviting participants to navigate immersive zones, share photo-friendly moments, and engage in real-time storytelling, yielding a +45% uplift in tagged content compared to similar events. Post-event reporting distilled creator sentiment summaries, content performance dashboards, geographic reach breakdowns, and actionable recommendations for future experiential activations.

Within the first 48 hours, we achieved 1.2+ million organic impressions with zero hard-cost/talent fees, reinforcing the brand’s cultural relevance and presence in NYC while laying the groundwork for scalable influencer-driven activations across future campaigns.