Netflix

As the PR & Influencer lead for Netflix during my time at AMP Agency, I oversaw strategic partnerships with 100+ press attendees and social influencers to amplify attendance and digital reach of the brand’s flagship experiential event in New York City. My role encompassed crafting the messaging framework, curating the invite-list, coordinating outreach, overseeing onsite activations, and presenting post-event reporting to Netflix stakeholders.

To ensure each collaborator served as an effective ambassador, I architected itineraries and content briefs that aligned with the experiential narrative—inviting participants to navigate immersive zones, share photo-friendly moments, and engage in real-time storytelling, yielding a +45% uplift in tagged content. Post-event reporting distilled creator sentiment summaries, content performance dashboards, geographic reach breakdowns, and actionable recommendations for future experiential activations.

Ultimately, we achieved 1.2+ million organic impressions within the first 48 hours, reinforcing the brand’s cultural relevance and presence in NYC, while laying the groundwork for scalable influencer-driven activations across future campaigns.