Netflix

As the social lead for Netflix during my time at AMP Agency, I oversaw strategic partnerships with 100+ social influencers to amplify the digital reach of Netflix’s Narcos Mexico flagship experiential event in New York City. My role encompassed messaging framework and content strategy, overseeing the invite list, briefing talent, overseeing onsite activations, and presenting post-event reporting and go-forward recommendations to key Netflix stakeholders.

To ensure successful collaborations, I architected itineraries and content briefs that aligned with the experiential narrative — inviting participants to navigate immersive zones, share photo-friendly moments, and engage in real-time storytelling, yielding a +45% uplift in tagged content compared to similar events. Post-event reporting distilled creator sentiment summaries, content performance dashboards, geographic reach breakdowns, and actionable recommendations for future experiential activations.

Within the first 48 hours, we achieved 1.2+ million organic impressions with zero hard-cost/talent fees, reinforcing the brand’s cultural relevance and presence in NYC while laying the groundwork for scalable influencer-driven activations across future campaigns.