Allure
I lead social and content strategy for Allure’s subscription box division, driving revenue and audience engagement through best-in-class, full-funnel campaigns. A few highlights include:
Built the content department from the ground up, expanding the team threefold due to strong revenue impact.
Launched the brand’s organic social presence, fostering a community with engagement rates 2.7x above competitor benchmarks.
Directed a paid social creative strategy overhaul that delivered +19% revenue and +43% YoY ROAS.
Piloted the organization’s first TikTok One program, reducing content production costs by 90%.
Social Content Partnerships
I maintain a four-figure roster of talent agencies and digital creators, collaborating regularly to source, brief, produce, and deploy winning creative that’s equal parts algorithm-friendly and on-brand. This content drives revenue and engagement across an array of full-funnel digital channels.
Paid Media
I oversee the creative strategy, production, testing, and optimization of conversion-driving assets across key paid channels (Meta, TikTok, Google, and more). On average, 75+ assets are developed monthly under my leadership, serving as the primary revenue-driver for the brand.
Editorial Content Systems
At Allure, I turn editorial moments — like a product testing story — into cross-channel growth engines that convert discovery and engagement into action. By transforming traditional editorial content across diverse digital use cases – like social video, newsletter, and paid media – trusted editorial voices become measurable revenue drivers.
Brand Collaborations & Sponsorships
From strategic ideation to storyboarding, production, and deployment, I routinely partner with high-profile talent to create scroll-stopping content for key revenue-driving social channels, driving $1M+ in incremental annual revenue.
Styling & Production
I oversee 30+ shoots annually, driving a cohesive vision from concept through execution. Responsibilities span budget and resource management, trend-spotting and industry research, concepting/moodboarding, on-site styling, and end-to-end production, ensuring content is optimized for maximum impact across channels with varying visual and technical needs.
