GQ (Condé Nast)

During my tenure at Condé Nast, I led social and content strategy for GQ’s subscription box division, driving revenue and audience engagement through full-funnel campaigns. A few highlights include:

• Launched the brand’s organic social channels, directly influencing a 2x increase in paid media conversions without incremental ad spend by optimizing the social shopping experience and creating a space for target consumers to learn about the product.

• Oversaw social content partnerships with high-profile brands and athletes (ABC’s Will Trent, Taylor Fritz, and more), driving 1M+ in annual incremental revenue.

• Led the brand’s successful expansion into new social advertising channels like TikTok and Google/YouTube.

• Overhauled the brand’s content production process, leading to significant cost savings and increased output.