GQ
I oversee social and content for GQ’s subscription box division, driving revenue and audience engagement through best-in-class creative. A few highlights include:
Launched the brand’s organic social channels, directly influencing a 2x increase in paid media conversions without incremental ad spend.
Led the brand’s successful expansion into new advertising channels like TikTok and Google/YouTube.
Overhauled the brand’s content production process, leading to significant cost savings and increased output.
Social & Paid Media
In this role, I oversee digital content creative strategy, budgeting, resourcing, planning, production, and distribution for GQ Box across organic social and paid media.
Brand Partnerships
I lead content strategy and development for high-profile brand partnerships, creating campaigns that maximize exposure for GQ while strengthening partner relationships to secure revenue-driving collaborations.
