GQ Box
As Head of Content & Social at Condé Nast, I oversee all aspects of content strategy and development for GQ Box – a male-focused subscription box under the GQ umbrella – driving e-commerce revenue through best-in-class creative. A few highlights include:
Launched the brand’s organic social channels, directly contributing to a 2x increase in paid media conversions without incremental ad spend.
Led the brand’s successful expansion into new advertising channels like Google Shopping and YouTube.
Overhauled the brand’s content production process, leading to significant cost savings and increased output.
Social & Paid Media
In this role, I oversee digital content creative strategy, budgeting, resourcing, planning, production, and distribution for GQ Box across paid media and social.
Brand Partnerships
I lead content strategy and development for high-profile brand partnerships, creating campaigns that maximize exposure for GQ Box and strengthen partner relationships to secure ongoing product inclusions.
