Artistry Studio Skin

Shorty Awards Gold Distinction and Audience Choice winners, 2021

At AMP Agency, we were asked to build a social-first campaign to promote Artistry Studio’s entry into the skincare category, capturing the attention and purchase consideration of urban Gen Z and Millennial audiences. Our primary goal was to increase the brand’s visibility and market share through socially relevant and creative brand storytelling across various mediums.

Grounded in this objective, we architected a social-first campaign that seamlessly connected experiential, PR, and influencer channels, ultimately culminating in a “Zen + Energy Virtual Retreat” digital event.

My role was to oversee the social strategy and execution across both organic and paid, as well as integrated influencer campaign support. A few highlights include:

An estimated 24.5M impressions and 142K engagements
49K microsite visits and 11K on-site activity engagements, exceeding client benchmarks, with visitation driven primarily from social media touch points
5K virtual event registrations and over 4K attendees for an attendance rate of 81% (benchmark goal: 50%)
Attendees utilized the live chat to praise the new line and express interest in future events